It’s funny how there are “seasons” in retail. I can remember starting my holiday promotional planning in June, and putting up my holiday displays while I was still snacking on Halloween candy. And of course, with December out of the way we’re well into “Diet, health and exercise” season. I went into Borders this weekend and the sheer number of self-help, diet and exercise books was mind-blowing. The covers are every pastel shade imaginable - blue for trust, orange to denote “cheap or easy”, and so on. Each book with their guru of choice posing on the cover, whether leaning back and looking relaxed or in an “action” pose to promote improvement or fitness. It’s funny how, once the chocolate bunnies and marshmallow peeps hit the shelves, these good intentions will all be relegated to the back of the store while everyone tries to forget their healthy New Year’s resolutions.
I hope that fitness and exercise season, for you and I , lasts all year long this year. Happy Monday 
